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Home Posts tagged "Fresh Brands"

Fresh Brands

Dirty Squirrel

Raindrops on roses and whiskers on kittens may be a few of your favorite things, but drag queens and jock straps are at the top of my list.  When Canadian hunk Derek Bedry introduced me to Dirt Squirrel, I was thrilled to see two of my favorite things...

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September 6, 2016  By Mass Luciano   Posted In  Fresh Brands  Online Shopping  Styling Jobs 
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MASS Exposed

Next week, on I’ll be celebrating more than just my birthday.After much consideration, hard work and high expectations, my partner and I will be launching our premier capsule collection of men’s contemporary streetwear with an edge.As a designer,...

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September 12, 2015  By Mass Luciano   Posted In  A Message from Mass Luciano  Fresh Brands 
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Grana’s Fitting Room

Grana, the Hong Kong based clothing e-tailer, has opened up its first flagship store on Hollywood Road – but wait… it’s not a store? Nope! It’s a fitting room, where customers can try on apparel and have their orders shipped to their door.The...

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September 8, 2015  By Mass Luciano   Posted In  Fresh Brands  Online Shopping 
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EYSOM – Exercise Your State of Mind

Having a fit body is an essential part of looking your best, but when it comes to gym attire, even the most stylish of men find it hard to wear clothes that are both flattering and functional… until now!EYSOM is a men’s lifestyle activewear brand...

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August 23, 2015  By Mass Luciano   Posted In  Fresh Brands 
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No Attack

Last month I posted an editorial that featured styles by the fresh new brand No Attack. The edgy men’s collection is created by a group of independent designers from Poland who weren’t satisfied with the styles available for the urban male. So instead...

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June 8, 2015  By Mass Luciano   Posted In  Fresh Brands 
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Yosi Elbaz

Yosi Elbaz Cupano has over 86k followers on Instagram, which includes bare-chested photos of him on the beach, in the kitchen, laying in bed and lounging by the pool… so naturally I’m fan! But what I didn’t know from the scantily dressed New Yorker...

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April 9, 2015  By Mass Luciano   Posted In  Fresh Brands 
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YII Autumn-Winter 2014 Campaign

I got my eye on Yii! The up-and-coming designer from Malaysia has launched his second collection titled “The Hater’s Club” with a fun and quirky campaign featuring model Trevor Easton Langer. Photographer ZhongLin shot the Autumn-Winter 2014 collection...

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November 24, 2014  By Mass Luciano   Posted In  Fashion Campaigns  Fresh Brands 
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Y-KNOT Bodywear

I’m thrilled to be part of the new campaign for Y-KNOT Bodywear, which will launch this week in Hong Kong! Photographed by The Gaunts and styled by Paul Gerrard, the shoot features me undressed in the brand’s sexy bodywear and not much else!  Y-KNOT...

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November 6, 2014  By Mass Luciano   Posted In  Fashion Campaigns  Fresh Brands 
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Ada + Nik

It’s not everyday I come across a men’s fashion brand that combines masculine softness with a romantic edge, but that’s exactly what London’s Ada Zanditon and Nik Thakkar achieved with their fresh menswear brand Ada + Nik. Ada + Nik’s Fall-Winter...

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October 22, 2014  By Mass Luciano   Posted In  Fresh Brands 
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Fresh Brands: Le Slip Francais

Every great outfit has to have a good foundation…  so before you get dressed; it’s fundamental to have the proper underwear.  For me, when selecting a pair of briefs, it comes down to fit and fabric and any other details are just an added bonus....

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August 26, 2014  By Mass Luciano   Posted In  Fresh Brands 
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