The wait is almost over – you’ll be able to shop the collection starting on Nov. 5 in 250 select H&Mstores worldwide and online – and the look book only confirms what the leaked images revealed much to the Internet’s approval: Balmain for H&M looks just like real Balmain! …at least in pictures.
Women’s silhouettes are expectedly body-hugging and shoulders are pronounced. Pants are super voluminous or very tight. There’s more velvet, baroque-style jacquard, dense beading, cord and metallic thread detailing than one would expect for the price point.
The accessories are HUGE. Armour-like rings, chunky necklaces and bracelets, massive earrings and Gigi’s bedazzled clutch. Moreover the collection includes waist-cinching belts, thigh-high boots, embellished clutches, chandelier earrings and even headphones. And now that H&M has ventured into beauty, the collaboration also includes a limited edition fragrance, which however, won’t be launched until Dec. 5.
Are you ready to fall in love with Olivier Rousteing ?
He is just 29 but already the creative director of an established fashion house, Olivier Rousteing is a trailblazer in the fashion industry… and he’s also extremely lovable!
In the latest interview clip released by H&M in anticipation of the collaboration launch he speaks about what fashion means to him.
“I was in an orphange, I didn’t know my parents,” he says. “…so I always used clothes to actually identify myself. When you wear clothes, you create a world, you create your own world. I think Balmain today is a vision of the new world.”
“I think confidence is the most important thing. But also I think sexy and powerful,” he adds. “I think Balmain DNA is all about unique, and I can’t express how much I’m so excited and how much I enjoy it.”
It won’t all be affordable – We’re sorry to say it, but there will be pieces in the Balmain x H&M collection that won’t be very purse-friendly. Case in point: the ‘limited edition’ black and white embellished dress worn by Gigi Hadid to a NYFW party. Price tag? £399.99. Ouch!
Be prepared to queue – “I’m an H&M boy, I’m the H&M generation,” says 29-year-old Rousteing, who was 18 when H&M’s first designer collaboration with Karl Lagerfeld went on sale in 2004. “I was waiting for two or three hours to get the clothes.” What does this mean? Well, Mr Rousteing is likely out to create the same queue-inducing buzz seen from previous designer collabs.
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